Two Key Things Major Donors Look For After An Event
Two of the purposes that special events serve include 1) raise financial support for your nonprofit organization and 2) cultivation of major donors. Follow up is key after a special event and we are sharing two ways you can reach your major donors after your event.
- Thank you phone calls– short and to the point, share with a donor your appreciation of their support and inquire what they thought of the event.
- A targeted email saying the following 1- Thanks for attending 2- Here is what we raised 3-Here is where the money will go 4- Couldn’t be there? Donate now button giving donors once last chance.
Yes, the purpose of your event was to raise needed funds. It is critical to remember that events are a springboard for continued and expanded relationships with your donors for the days, weeks, months and year to come!